Summer 2022 is called with the hashtag #iconOfRaRe, which communicates a young and free-to-express look
A brand that looks to beauty but is also attentive to the environment that surrounds us. Andrea Lucrezia Perreca, Luigi Anzolin, Daiva Vaice and Luca Cobelli previewed RaRe ‘s summer 2022 at Milan Fashion Week . There are no limits to creativity: everyone is a style icon and has their own interpretation of fashion. The only condition: respect for the environment and for the ideas of others.
Respect, eco-sustainability, freedom of expression.
This is the message from Rare that makes influencers wear its street style collection for the hot season. Young energetic people have paraded through the streets of the city with cool and fresh proposals. They certainly did not go unnoticed. The combinations are easy to read, they blend the simplicity of the elements of inspiration, pass through essential colorings, up to sophisticated workmanship, but without ostentation.
While on the catwalks we admired the proposals that we will wear next fall winter 2022/23, on the streets colors, light materials and the desire for summer went crazy. Milan was tinged with graphic prints, bright or nude colors, but there was also a certain nostalgia for the Nineties with a strong return of high-waisted denim and the denim jacket.
Rare’s philosophy? Using techniques taken from luxury craftsmanship to create garments of the highest quality, in the workmanship and choice of fabrics, to give shape to a product without compromise. Reaching a difficult balance capable of involving the end customer emotionally.
Password: #iconofrare
With the hashtag #iconOfRaRe, Andrea Lucrezia Perreca, Luigi Anzolin, Daiva Vaice and Luca Cobelli have described a fashion that accompanies everyday life, comfortable, urban, but above all young.
Rare has its roots in the Serenissima and was born in the 90s by the will of the Bertoncello family. Today the brand is known internationally, but the soul is purely Italian, with that style and refinement that only a city like Venice can communicate. The creative director Germano Ghergo wants to maintain this influence from Venetian culture and the qualities of Italian craftsmanship.
The quality of the garments and the attention to detail are typical of Made in Italy, appreciated all over the world. In Milan, this year, #iconOfRare meant this: remembering your roots and expressing your style as you wish .
However, Rare, while keeping an eye on the past, opens up to a future of freedom of speech, inclusiveness, sustainability. In short, in general, it embraces respect for others and the environment, a philosophy more important today than ever. The collection, in fact, includes garments made from recycled materials.
The material combinations are not forced, on the contrary, they are orchestrated in a new “tactile symphony”. This is the result of the union between luxury craftsmanship and the search for an emotional experience through wearing the highest quality garments.
#IconOfRare, longing for summer
Respect for people, respect for the environment. Not only aesthetics, but also eco-sustainability.
RaRe proposes a philosophy that appeals to young people all over the world. It’s time to change for a better future and you can start from fashion . The new collection is inspired by nature, starting from the logo that represents a daisy, a delicate and strong flower, which also recalls the sphere of childhood and memories.
The daisy is a flower that always blooms, in any condition. It is the flower of “he loves me or he loves me not”, of memories, of sharing. Its delicate colors recall purity, but also summer. White and yellow, delicacy and vitality, some of the characteristics that Rare has made its own with its summer 2022 collection.
Rare invites, like daisies, to always have the courage to bloom and show your personality. Rare is therefore nature, an eco-sustainable choice, but also a communication of love for oneself and a desire to show off after a period of limitations like the one we have just experienced.
Rare’s Looks
Andrea Lucrezia Perreca chose the elegance of spring white, for a look that is both sensual and sophisticated, for free time or for work. Luigi Anzolin showed off more glamorous and youthful combinations that certainly aroused a certain interest. Yes, then, to the return of trousers with a t-shirt and jacket, up to the total denim suit that was fashionable about twenty years ago.
Summer 2022 is versatile and suitable for multiple occasions. Everyone interprets fashion as they wish and uses it to express their identity. Freedom is the key. Fashion has no age or gender, everyone uses it as they please. The important thing is to never forget your origins and keep your eyes fixed on the future.
Rare is synonymous today with personality, knowledge of materials, sensitivity in choices and enthusiasm. Milan has seen garments that embrace contemporaneity, with recycling as a modus vivendi, and a fresh and reassuring collection, full of positive vibes.
We just have to wait for the warm season to show off these very innovative proposals.